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We are honored to be the custodians of the brand Bruce founded in 1992, Venice Beach, CA

Like the pied piper, Brother Bru-Bru (Bruce Langhorne) played his gigantic Turkish tambourine as he walked through the streets of New York’s 1960’s Greenwich Village.  Dubbed “Mr. Tambourine Man” by Bob Dylan, his music and joyous spirit enticed locals to come out and dance behind him. His carefree lifestyle caught up with him in his 50’s; a routine medical check-up revealed a severe case of high blood pressure, a common diagnosis for many African Americans. When his doctor told him to lose weight and, worse yet, sentenced him to a life term of salt-free food, he was devastated. Almost all his favorite hot sauces to which he was addicted were loaded with salt.

Bruce was determined to put some joy back into his diet, so he started experimenting, researching, collecting and blending peppers and spices. Bru-Bru was a lover of African culture and music, having played with Hugh Masekela and Babatunde Olatunji among others. Well-traveled, he was familiar with many of the exotic flavors of the mother continent and started incorporating them into his emerging blend. Bruce’s Brother Bru-Bru’s African Hot Sauce is a leading salt-free, sugar-free, gluten-free hot sauce with a bold exotic flavor and heat profile. We know you will love it!